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Strategic planning consulting for businesses and institutions.

Every kind of strategy an organisation needs — how it sells, how it grows, and how it is run.

Linc Consultancy is a management consulting firm founded in Beirut in 2026, with offices in Lebanon, Syria, Iraq and Oman. We help companies, investors, institutions and donor-funded programmes decide where to go next, and we stay involved through implementation.

Who it is for

One methodology. Two kinds of client.

Businesses & investors

Sales and marketing strategy, entering new markets or new countries, growth and expansion plans, and how the business is owned and governed.

Institutions & programmes

Organisational and programme strategy, governance and accountability structures, partnership and funding strategy, country and sector plans.

Scope

What the work includes.

  • Sales and marketing strategy
  • Market entry: new markets and new countries
  • Growth and expansion plans
  • Governance and ownership structures
  • Operating models and organisational design
  • Programme, partnership and funding strategy
  • Country and sector plans

Related work

From our track record.

Classes Orange

Specialized Education · Lebanon · 2026

Private sector

Operational, Financial and Institutional Advisory

LINC works directly with Classes Orange's leadership to design and implement initiatives that increase enrollment, strengthen revenue and improve institutional performance.

Workstreams

  • Partnership Development
  • Enrollment and Sales Growth
  • New Revenue Streams
  • Repositioning
  • Marketing
  • Accounting and Finance
  • Governance
  • Performance Management
  • Annual Forum Development

Fair Trade Lebanon

UNDP-Funded Economic-Growth Project · Lebanon · 2026

Private sector · Institutional

Business Development Strategy Advisor

Under a UNDP-funded project implemented by Fair Trade Lebanon, LINC's leadership provided tailored business-development coaching to 14 SMEs and startups across agriculture, agri-food, creative industries, ICT, services, retail and wholesale.

Workstreams

  • Business Diagnostics
  • Market and Customer Analysis
  • Competitive Positioning
  • Business-Development Strategy
  • KPIs
  • Implementation Roadmaps

Website: Fair Trade Lebanon

Berytech

AGRI SMART Innovation Hub · Clustech Accelerator · Cleantech, EU-funded · Lebanon · 2026

Private sector · Institutional

Supply Chain & Sourcing Advisory

LINC supported a waste-to-value startup in developing and implementing a reliable, scalable feedstock sourcing model. We assessed supplier concentration and continuity risks, mapped alternative sourcing channels, and built a structured supplier-acquisition approach targeting hospitals and other waste generators.

Workstreams

  • Supply-Chain Diagnostic
  • Strategic Sourcing Strategy
  • Supplier-Risk Assessment
  • Commercial Negotiations
  • Closed Sourcing Agreements

Website: Berytech

Weevi

Digital Food-Tech Platform · Lebanon, Saudi Arabia · 2026

Private sector

Market Expansion, Investment & Governance Advisory

LINC is engaged under a long-term integrated advisory mandate to support Weevi's market expansion, investment round and organizational development.

Workstreams

  • Financial Valuation
  • Investor Pitch
  • Feasibility Study & Market Expansion
  • Governance
All case studies
Portrait of Dr. Emilio Mouannes

Who leads this work

Dr. Emilio Mouannes

Director of Strategic Planning

10+ years in food security, livelihoods and information management. PhD in Food Microbiology & Biotechnology.

Meet the team

Get in touch

Talk to us about strategic planning.

Our head office is in Baabda, Lebanon, with offices in Syria, Iraq and Oman and work across the GCC.

Send an enquiry