Management Consultancy  ·  GCC  ·  Lebanon  ·  Syria  ·  Iraq

LINC is engaged under a long-term integrated advisory mandate to support Weevi's market expansion, investment round and organizational development.

The engagement began with a feasibility study assessing the commercial and financial viability of launching the company's newest application service in Lebanon and Saudi Arabia, with particular focus on the Saudi market. Based on the findings, LINC developed the company valuation, financial projections and investor pitch, presented the opportunity to potential investors, and supported the company through the successful completion of its funding round.

Following the investment, LINC's mandate expanded to include governance, organizational restructuring and post-investment performance monitoring. We continue to monitor the deployment of funds, assess progress against agreed business and investor targets, and support management in building the organizational structure, accountability systems and reporting mechanisms required for sustainable growth.

Workstreams

• Financial Valuation
• Investor Pitch
• Feasibility Study & Market Expansion
• Governance

Building the systems and partnerships for sustainable growth

LINC works directly with Classes Orange's leadership to design and implement initiatives that increase enrollment, strengthen revenue and improve institutional performance.

Our work includes building strategic partnerships and referral networks, developing new services and revenue streams, strengthening sales and marketing, and implementing governance, accountability, accounting, financial-management and HR systems. LINC is also developing Un Monde pour Grandir – The National Forum for Child Development as a recurring platform to expand the school's network, visibility and impact.

Workstreams

• Partnership Development
• Enrollment and Sales Growth
• New Revenue Streams
• Repositioning
• Marketing
• Accounting and Finance
• Governance
• Performance Management
• Annual Forum Development

Turning business potential into actionable growth plans

Under a UNDP-funded project implemented by Fair Trade Lebanon, LINC's leadership provided tailored business-development coaching to 14 SMEs and startups across agriculture, agri-food, creative industries, ICT, services, retail and wholesale.

The engagement assessed each business model, value proposition, target market, sales channels and competitive positioning. Each SME received a practical growth strategy with priorities, KPIs, partnership opportunities and an implementation roadmap designed to support sustainable market expansion.

Workstreams

• Business Diagnostics
• Market and Customer Analysis
• Competitive Positioning
• Business-Development Strategy
• KPIs
• Implementation Roadmaps

From market readiness to commercial opportunities

Under the Lebscale programme, LINC's leadership is supporting 24 SMEs and cooperatives in strengthening their market competitiveness and converting their products into commercial opportunities.

The engagement combines practical training with direct implementation. It includes assessing and positioning the most marketable products, developing pricing and channel strategies, preparing buyer-ready materials, and mapping potential buyers across retail, supermarkets, HORECA, distributors and online platforms. LINC also leads buyer outreach, product sampling, meetings, negotiations and deal-pipeline management through to commercial agreements.

Workstreams

• 24 SMEs and Cooperatives
• Product and Market-Readiness Assessments
• Pricing and Positioning
• Market-Channel Strategy
• Buyer Mapping & Outreach
• Negotiations
• Increasing Revenues

Feedstock security for a waste-to-value venture

LINC supported a waste-to-value startup in developing and implementing a reliable, scalable feedstock sourcing model. We assessed supplier concentration and continuity risks, mapped alternative sourcing channels, and built a structured supplier-acquisition approach targeting hospitals and other waste generators.

Beyond the strategy, LINC identified commercial opportunities, approached potential suppliers, facilitated negotiations and successfully secured new sourcing agreements for the venture. The engagement concluded with supply-planning processes, inventory controls, a prioritized implementation roadmap and a performance dashboard for continued management.

Workstreams

• Supply-Chain Diagnostic
• Strategic Sourcing Strategy
• Supplier-Risk Assessment
• Commercial Negotiations
• Closed Sourcing Agreements

Strengthening agricultural cooperatives for sustainable growth

Under the FARM project, LINC supported agricultural cooperatives in strengthening their management systems and long-term sustainability. The engagement began with on-site organizational and capacity assessments to identify the specific operational and managerial needs of each cooperative.

Based on the findings, LINC developed tailored capacity-building programmes and delivered trainings covering business management, strategic planning, financial management, leadership, marketing and sales, supply-chain management and business development. Practical tools included SWOT analysis.

Workstreams

• Gap Assessments
• Tailored Development Programmes
• Training Days
• Business and Strategic Planning
• Financial Management
• Leadership and Team Management
• Marketing and Sales
• Supply-Chain Management

Evaluating results across food security, mental health and livelihoods

LINC's leadership conducted an independent end-of-project review of an integrated programme supporting vulnerable Lebanese and Syrian communities. The evaluation assessed coherence, effectiveness and sustainability using OECD-DAC criteria, with particular focus on psychosocial support, Mother Care Groups, women's livelihoods, food value chains, community-kitchen operations and renewable-energy interventions.

The engagement applied a mixed-methods and theory-based evaluation approach combining document review, stakeholder interviews, focus groups, beneficiary surveys and site observations. Gender equality, human rights, conflict sensitivity and environmental sustainability were integrated throughout the analysis, resulting in evidence-based findings and prioritized recommendations for future programme design and decision-making.

Workstreams

• Theory of Change Review
• OECD-DAC Evaluation Framework
• Sampling Strategy
• Key-Informant Interviews
• Focus Groups
• Beneficiary Surveys
• Site Observations
• Data Analysis and Triangulation
• Stakeholder Validation
• Action-Oriented Recommendations
• Sustainability Assessment

Building the capability to bid, not just the bid

From opportunity screening to contract award

LINC supported Zodiac Design & Engineering in identifying and pursuing a suitable UN-funded opportunity. We reviewed the eligibility requirements and terms of reference, developed the technical methodology and workplan, structured the financial proposal, prepared the required capability statements and CVs, and conducted a full compliance review before submission.

Beyond the successful bid, LINC developed reusable proposal templates, budget formats and submission tools to strengthen the company's internal capacity to pursue future UN tenders.

Results

• Proposal Submitted
• Major UN-Funded Project Awarded
• 100% Bid-Success Rate

UN procurement knowledge, client-sector expertise

Technical and financial proposals for UN agency programmes—opportunity screening, terms-of-reference analysis, methodology and workplan design, budget construction and compliance review before submission. Our knowledge of how UN procurement scores a bid, combined with the client's sector depth, produced submissions that held up on technical merit and cost.

Results

• Proposal Submitted
• Internal Proposal-Readiness Capacity

Understanding how livelihoods, displacement and conflict interact

The study aimed to develop an analytical understanding of the interlinkages between livelihoods, conflict, insecurity and tensions between host communities and displaced or refugee populations, as well as their relationship to armed group activity in the region.

Using a mixed-methods approach combining desk review, key informant interviews and contextual economic analysis, the assignment examined how livelihood opportunities, income-generation pathways and labour policies—such as work permit frameworks—interact with conflict dynamics in displacement-affected settings. The research assessed how economic pressures influence local-level tensions between host and displaced populations and explored the relationship between constrained livelihoods, conflict economies and recruitment into armed or radical groups, an area previously under-researched.

The resulting evidence-based analysis informed the design of conflict-sensitive livelihoods and peacebuilding programming and supported policy engagement, advocacy and donor dialogue, particularly in the context of international funding discussions related to Syria.

Workstreams

• Desk Review
• Key Informant Interviews
• Contextual Economic Analysis
• Conflict Analysis
• Conflict-Sensitive Programming
• Policy and Donor Dialogue

Active citizenship and environmental engagement across Europe

Linc Consulting, under INNOPOLIS Center, served as the lead for market assessment and Monitoring & Evaluation (M&E) in the CivicGreen project, which promotes active citizenship and environmental engagement across Europe.

We conducted a comprehensive assessment of citizen needs and institutional capacities, informing the project's competence framework, MOOCs, civic monitoring tool and community engagement platform. We also designed and implemented the project's M&E system, ensuring the quality, relevance and impact of all project activities and pilots.

Workstreams

• Citizen Needs Assessment
• Institutional Capacity Assessment
• Competence Framework Input
• M&E System Design
• Pilot Evaluation

Digital design competences for cultural tourism

Linc Consulting, under INNOPOLIS Center, served as the lead for market assessment and Monitoring & Evaluation (M&E) in the CulTour Design project, which focuses on strengthening digital design competences in the cultural tourism sector.

The project aims to empower low-skilled adults, job seekers and tourism professionals by equipping them with the digital skills needed for the evolving landscape of heritage tourism, especially in the post-COVID digital shift. Our role involved analyzing market needs, assessing digital skill gaps and providing evidence to guide the development of the project's online training course and digital heritage guide tool. We also designed and managed the M&E framework to ensure high-quality implementation, relevance to sector needs and measurable impact on participants' digital competences and employability.

Workstreams

• Market Needs Analysis
• Digital Skills Gap Assessment
• Training Course Input
• M&E Framework
• Employability Impact